LoudCrowd
LoudCrowd specializes in User Generated Content and Social Rewards. Essentially they give product discounts to people who are already posting about their favorite products.
LoudCrowd was tapping into the fact that many companies had been burned by major influencers in terms of ROI. Just because you pay a Kardashian 10 grand to post a photo with your new power drill doesn’t mean it’s going to ultimately pay off. So we leaned into the online hatred of influencers.