Craftsmen
This smokeless tobacco brand has been around since 1822 and it speaks with the same quiet confidence as the hard-working men and women who dip it.
Working on this brand was a huge learning experience in regards to simplification and consistency of tone. It was important to always look and speak like someone on a real job site. The ultimate example of, ‘don’t use ten words when five will do.’
Scars and Stories – Full-page Spread
MISC Magazine Ads
American Makers – Promo
These men take pride in crafting things by hand. So for this promotion, our guys didn’t just win awesome prizes. They built them.
Own The Hunt 360 – Promo
Like everything else they set out to master, these men don't cut corners when it comes to hunting. So for this promotion, we asked our guys to share their hunting know-how each week, followed it up with expert tips and gave away some badass hunting gear along the way.
Barrel-Aged Black – Promo
A man that's worked hard all year deserves a little something special. So every year we give guys a chance to find a can of Black. A blend inspired by the homemade, whiskey-infused tobacco of men across the country.
