The Ask: Design print ads that convey the masculinity and quiet confidence of the brand and the men who choose it.

American Makers

The Idea: These men take pride in crafting things by hand. So for this promotion, our guys didn’t just win awesome prizes. They built them.


The Idea: Like everything else they set out to master, these men don't cut corners when it comes to hunting. So for this promotion, we asked our guys to share their hunting know-how each week, followed it up with expert tips and gave away some badass hunting gear along the way.


The Idea: A man that's worked hard all year deserves a little something special. So every year we give guys a chance to find a can of Black. A blend inspired by the homemade, whiskey-infused tobacco of men across the country.